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Topic 2 of 6 · Form 5

Research methods

Positivism and interpretivism; realism; theoretical, practical and ethical influences on choice of method; values in research.

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Methodology

Positivism and interpretivism; realism; theoretical, practical and ethical influences on choice of method; values in research.

Methods

Questionnaires, structured and unstructured interviews, participant and non-participant observation (covert and overt), experiments (laboratory and field), case studies, longitudinal studies, content analysis, official statistics, documents; mixed methods and triangulation.

Key concepts

Reliability, validity, representativeness, generalisability, objectivity, the Hawthorne effect, interviewer bias, social desirability.

Sampling

Random, systematic, stratified, quota, cluster, snowball, opportunity; sampling frames.

Ethics

Informed consent, confidentiality, deception, harm, vulnerable groups.

Worked example: A researcher wants to study why young people join informal street-vending networks. Suggest a suitable method and justify it.

Unstructured interviews with snowball sampling: gives rich, valid data on motives and reaches a hard-to-access group through contacts; limitations include small, unrepresentative samples.

Exam tip: Link method choices to the research aim, the topic's sensitivity and theoretical preference.

Check yourself

  1. What is the Hawthorne effect?
  2. Why do interpretivists prefer qualitative methods?
  3. What is a longitudinal study?
Show answers
  1. People change their behaviour because they know they are being studied.
  2. They aim to understand meanings and experiences in depth (verstehen).
  3. A study that follows the same group over a long period.
Next topicSocial inequality: class, gender and ethnicity

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