ZIMSEC · Form 5 · Lower 6 · Syllabus 6025
Business Studies
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- Business, objectives and stakeholders To combine factors of production to create goods and services that satisfy needs and wants, adding value along the way.
- Business structure and growth Number of employees, revenue, market share, capital employed or market capitalisation.
- Marketing Market size, growth, share, segmentation (demographic, geographic, psychographic, behavioural) and positioning (perceptual maps).
- Operations management Job, batch, flow (mass) and cell production. Labour-intensive versus capital-intensive production.
- Human resource management Recruitment (internal and external), selection (interviews, tests), induction and training (on-the-job and off-the-job), appraisal, and dismissal or redundancy following the Labour Act.