Cambridge · Form 5 · Lower 6 · Syllabus 9609
Business
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- Business and its environment Role of entrepreneurs and intrapreneurs; business plans; social enterprise and the triple bottom line (people, planet, profit).
- Human resource management Functions of management (Fayol, Mintzberg's roles); leadership styles (autocratic, democratic, laissez-faire); McGregor's Theory X and Y; emotional intelligence (Goleman).
- Marketing Market orientation and product orientation; market size, growth and share; mass and niche markets; segmentation, targeting and positioning; consumer and industrial markets.
- Operations management Inputs, transformation and outputs; efficiency, effectiveness and productivity (labour productivity = output ÷ workers); capacity utilisation = actual ÷ maximum output × 100.
- Finance and accounting Sources of finance (internal and external; short-, medium- and long-term); choosing finance; working capital management; cash flow forecasting.