Topic 7 of 7 · Form 4
The media
Traditional media (newspapers, television, radio) and new media (internet, social media, smartphones); ownership and control (concentration of ownership, global media corporations); influence of owners, editors and advertisers.
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The media
Traditional media (newspapers, television, radio) and new media (internet, social media, smartphones); ownership and control (concentration of ownership, global media corporations); influence of owners, editors and advertisers.
Effects of the media
Hypodermic syringe model, two-step flow, uses and gratifications, cultural effects (long-term) models; violence and the media; the digital divide.
Representations
Stereotypes in media representations of gender, age, ethnicity, class and disability; changes over time.
News
Factors shaping news selection (news values, gatekeeping, agenda-setting); bias and "fake news".
Globalisation and culture
Cultural imperialism versus hybrid cultures; new media and social movements.
Check yourself
- What is agenda-setting?
- Describe the uses and gratifications model.
- Give one effect of the digital divide.
Show answers
- The media influencing which issues the public think about by choosing what to cover.
- Audiences actively choose and use media to satisfy needs such as information, entertainment and identity.
- People without internet access miss out on information, education and job opportunities.
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