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Theory and methods

Choosing a topic, aims and hypotheses, pilot studies, sampling (random, systematic, stratified, quota, snowball, opportunity), sampling frames, data collection, analysis and evaluation.

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  1. PDFTheory and methods – Sociology notes (Cambridge O Level)45.3 KB

Sociological approaches

  • Structural approaches (functionalism and Marxism): society shapes individuals. Functionalists stress consensus and shared values; Marxists stress class conflict and inequality.
  • Interpretivist (social action) approaches: individuals create meaning through interaction.
  • Feminism: focuses on gender inequality and patriarchy.

Research process

Choosing a topic, aims and hypotheses, pilot studies, sampling (random, systematic, stratified, quota, snowball, opportunity), sampling frames, data collection, analysis and evaluation.

Research methods

  • Quantitative: questionnaires, structured interviews, official statistics – reliable, generalisable, but may lack validity.
  • Qualitative: unstructured interviews, participant observation (overt and covert), personal documents – valid and in-depth, but less reliable and harder to generalise.
  • Mixed methods and triangulation.

Key concepts

Reliability, validity, representativeness, generalisability, objectivity, bias, ethics (informed consent, confidentiality, protection from harm).

Exam tip: Evaluate methods with practical, ethical and theoretical points.

Check yourself

  1. What is a sampling frame?
  2. Give one advantage and one disadvantage of covert participant observation.
  3. Why do positivists prefer quantitative data?
Show answers
  1. A list of all members of the population from which a sample is chosen.
  2. Advantage: natural behaviour (no observer effect); disadvantage: deception raises ethical problems.
  3. It is reliable and allows patterns and cause-and-effect relationships to be measured objectively.
Next topicCulture, identity and socialisation

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