Topic 6 of 6 · Form 6
Fashion, consumers and textile enterprise
Consumer needs and motivations, buying behaviour, care labelling, consumer rights and protection.
Notes for this topic 1 file, in order
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Fashion
- The fashion cycle: introduction, rise, peak, decline and obsolescence.
- Theories of fashion adoption: trickle-down, trickle-up and trickle-across.
- Influences: culture, media and social media, celebrities, economy, technology and climate.
- African fashion: wax prints, traditional dress and modern Zimbabwean designers; cultural appropriation debates.
Consumers
Consumer needs and motivations, buying behaviour, care labelling, consumer rights and protection.
Sustainability
Fast fashion and its environmental and social costs; slow fashion, upcycling, recycling, ethical sourcing, fair labour.
Textile enterprise
Market research, product development, costing (materials, trimmings, labour, overheads), pricing, branding, marketing (including online sales) and business registration. Opportunities: school uniforms, corporate wear, traditional and modern fashion, home textiles and crafts.
Worked example: A uniform uses fabric US$5.50, trimmings US$1.20 and labour US$2.30; overheads are 20% of these costs. With a 25% mark-up, find the selling price.
Direct cost = 9.00; with overheads 9.00 × 1.2 = 10.80; price = 10.80 × 1.25 = US$13.50
Check yourself
- Name the stages of the fashion cycle.
- What is upcycling?
- Give two environmental concerns about fast fashion.
Show answers
- Introduction, rise, peak (culmination), decline and obsolescence.
- Turning waste textiles or old garments into new products of higher value.
- Any two: water and chemical pollution, textile waste in landfill, high energy use, microfibre pollution.
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